Do you remember those slogans of India Shining and India becoming a superpower in 2020? Here is one of the articles that talks about BJP’s ad campaign wherein they spent 150 crores in a span of 4 months in 2004. One hundred twenty crores is a lot of money even now, imagine it was the ad budget that BJP had in 2004. Even Coke spent less than 100 crores then. The article goes on illustrates the reasons why BJP failed despite the campaign being a massive hit. Come 2020, and I wonder if we are Shining or Rising or Flourishing. Sadly none of that is happening.